Title
Consider/Discuss/Act on Promotional and Community Event Grant Application Submitted by Texas Women Society (PC 25-01) in the Amount of $11,000.00 for the Advertising, Marketing and Promotion of the 2025 McKinney Asian Festival.
Summary
COUNCIL GOAL: 5: Enhance Quality of Life in McKinney
5C: Continue to market and highlight McKinney as a unique destination for residents and visitors alike.
MEETING DATE: January 23, 2025
DEPARTMENT: McKinney Community Development Corporation
CONTACT: Cindy Schneible, President
ITEM SUMMARY:
• Texas Women Society is requesting $11,000 for the advertising, marketing and promotion of the 2025 McKinney Asian Festival to be held March 23, 2025, at Dr. Glenn Mitchell Memorial Park.
• The goal of the event is to promote cross-cultural understanding and appreciation by showcasing the sights, sounds and tastes of the many different Asian countries represented in our community. T
• The event will feature traditional dances and music performances, delicious food offerings, and fun family activities. The event will also feature a pre-event photographic contest and scavenger hunt.
• The grant would be used to expand the marketing scope of the festival and reach a wider audience not only in the DFW area but also in the surrounding states/cities.
• Admission to the event is free.
BACKGROUND INFORMATION:
• Texas Women Society is a non-profit women’s organization in North Texas area founded by three Asian women in March 2022. The mission is to empower women and make a positive impact on the community by increasing awareness of different cultures and promoting unity through diversity and understanding.
• The organization has more than 100 members and five non-paid Board members.
FINANCIAL SUMMARY:
• MCDC’s allocation for Promotional and Community Event grants for FY 25 is $250,000 -- $125,000 for Cycle I applicants and $125,000 for Cycle II applicants.
• Texas Women Society was awarded an MCDC promotional grant for this event for $8,000 in 2024.
SUPPORTING MATERIALS:
• Application Packet
• Presentation